Original Native Retail: Website Launch

We recently launched the Original Native streetwear ecommerce store. The site was a custom build using the excellent Lemonstand ecommerce platform.

Managing Director, Matt Janes, has past experience in editorial production having previously run a popular urban culture magazine, in addition to working as Head of Creative for New Look, and Head of Marketing at Superdry. The brief involved having a system to enable his team to publish unique fashion articles and features, dubbed The Review.

The site features a comprehensive unisex catalog, with brand separation, ‘View All’ capabilities, Dynamic drop-down mega menus, hover previews, product shot magnification (touch screen ready), seamless shopping bag process, and a host of other modern web design features.

The website is wired to a SagePay payment gateway and secured by Verisgn.

A few words from Matt:

“The Original Native project has resulted in us owning an extremely elegant, contemporary ecommerce system and publishing platform. We are all very happy and proud of the website, not only in terms of the overall design, but importantly – the front, and back-end functionality which is a pleasure to use for both our internal team, and our customers.”

“4mula design have been a key factor in Original Native’s success and it will continue to use their ongoing services, not only on a site management level, but as a trusted industry advisor on all things digital.”

Matt Janes – Managing Director: Original Native Retail Ltd.