Brand recognition is critical in establishing a successful business. Just as personal appearance affects our judgements in everyday life, your company’s corporate identity is a major factor in how people judge your business.
The first stage of the identity and branding process is invariably logo/logotype design. Colours, shapes and word-marks, combined with creative design thinking can be used to achieve a result that will best represent your business.
Creating a successful brand identity, and subsequent awareness campaigns, requires a comprehensive understanding of core business values and target audience. Before any ideas hit the table, these factors must be thoroughly explored and crystallised.
Redesign projects must be approached carefully. It’s important to retain the essence of an already existing brand. Working out what is–and–isn’t currently working will help to create important signposts for design exploration.
If you are setting up a new business, considering a re-brand or brand refresh, we can assist you with professional graphic design and exquisite typography advice and implementation. Please view Our Projects for examples of some identity and branding work we have produced for our clients, and contact us to discuss your project.
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